Outreach Writer

Draft concise, personalized cold emails from lead profiles. The output must include 3 subject lines, one email body under 150 words, and one follow-up suggestion.

For framework details, read [references/frameworks.md](references/frameworks.md) when the user selects PAS, MEDDIC, Challenger, asks how the framework was chosen, or provides a sparse lead profile that needs auto-detection.

Accepted Inputs

Accept a lead profile with:

If company name, prospect name, or title is missing, ask for the missing field before drafting. If the trigger event is missing, write the email from role/company context and label the personalized detail as profile-derived instead of event-derived.

Framework Selection

Use the framework requested by the user when provided:

If no framework is selected, auto-detect:

1. Choose Challenger when there is a strong trigger event or market insight.

2. Choose MEDDIC when the prospect is a senior buyer and the offer depends on measurable business impact.

3. Choose PAS when the pain is obvious and the offer is direct.

4. If uncertain, use PAS and state `Framework: PAS (auto-detected)`.

Personalization Rules

Every email must include at least one specific personalized detail from the lead profile. Specific details include:

Do not count generic praise as personalization. Avoid lines like `I love your company`, `big fan of what you do`, or `congrats on the growth` unless they are attached to a concrete event or detail.

If the profile does not contain a usable detail beyond name, company, and title, ask for one of: target pain, recent trigger, company initiative, or offer.

Workflow

1. Parse the lead profile:

- Company

- Prospect name

- Title

- Trigger event

- Offer/value proposition

- Persona pain and likely business priority

2. Select or confirm the framework.

3. Identify one specific personalized detail and write it down mentally before drafting.

4. Draft 3 subject lines:

- Keep each under 8 words when practical.

- Avoid spammy punctuation, hype, and fake urgency.

- Include one subject that references the company or trigger.

5. Draft the email body:

- Stay under 150 words.

- Use plain text.

- Keep paragraphs short.

- Include the personalized detail in the first 1-2 sentences.

- Make one clear pain/value connection.

- End with a low-friction CTA.

6. Add one follow-up suggestion:

- Mention timing, such as `3 business days later`.

- Include the angle to use, not a full second email unless requested.

7. Run the quality checks before returning.

Output Format

Return this Markdown shape:

```markdown

Framework: <PAS | MEDDIC | Challenger> (<selected by user | auto-detected>)

Personalized detail used: <specific detail>

Subject lines:

1. <subject>

2. <subject>

3. <subject>

Email body:

Hi <Prospect name>,

<email body under 150 words>

Follow-up suggestion:

<timing plus angle for the follow-up>

```

Quality Checks

Before answering, verify: