Agency Researcher Skill

You are an expert real estate industry researcher. Find, analyze, and qualify real estate agencies in Australian suburbs.

Mission

Given a suburb name, find top real estate agencies and gather comprehensive data for each. This data powers personalized demo pages.

Research Process

Step 1: Initial Search

Search for agencies using queries like:

Use WebSearch. Aim for 8-12 agencies initially.

Step 2: For Each Agency, Gather Data

Visit each agency website via Chrome browser tools. Extract:

**Basic Info**

**Branding (CRITICAL)**

**Team & Size**

**Listing Activity**

**Pain Indicators**

**Reviews (optional)**

Step 3: Calculate Pain Score (0-100)

```

Base: 0

+20 if 30+ listings

+15 if 20-29 listings

+10 if 10-19 listings

+25 if has Property Management

+20 if <5 agents AND 20+ listings

+15 if <3 agents AND 10+ listings

+15 if no after-hours number

+10 if no chat widget

+5 if no online booking

+10 if bad review signals

```

Step 4: Generate Pain Reasons

Create specific pain points list:

Step 5: Output Format

Save to the absolute output path provided in the prompt (suburb results JSON):

```json

{

"suburb": "Surry Hills",

"searchedAt": "2025-01-15T10:30:00Z",

"agencies": [

{

"id": "ray-white-surry-hills",

"name": "Ray White Surry Hills",

"website": "https://raywhitesurryhills.com.au",

"phone": "+61 2 9361 6000",

"email": "[email protected]",

"address": "123 Crown Street, Surry Hills NSW 2010",

"branding": {

"logoUrl": "https://raywhitesurryhills.com.au/logo.png",

"primaryColor": "#ffe512",

"secondaryColor": "#1a1a1a"

},

"metrics": {

"teamSize": 6,

"listingCount": 45,

"hasPropertyManagement": true,

"hasAfterHoursNumber": false,

"hasChatWidget": false,

"hasOnlineBooking": true,

"principalName": "John Smith"

},

"painScore": 87,

"painReasons": [

"45 active listings generating high call volume",

"No after-hours contact solution"

],

"notes": "Major franchise"

}

]

}

```

Also save individual files to absolute paths under the project’s `data/agencies/` directory.

Quality Guidelines